Description
The definitive guide to flourishing as a yoga instructor, expanded and updated with information on how to creatively navigate the ever-evolving post-pandemic teaching landscape
Originally published in 2016, The Art and Business of Teaching Yoga immediately became the essential resource for those looking to start or maintain a successful career as a yoga instructor. Covering not only how to be a better teacher, the first edition also helped readers successfully navigate the ins and outs of small (or not-so-small) business ownership.
A few short years later, the landscape has changed drastically. The pandemic drove a surge of online (digital) yoga, which likely won’t change anytime soon. Teachers also face broad cultural shifts, social changes, and an evolving environmental crisis. To succeed they’ll need to know how to carve out a business and teach yoga skillfully in this new world.
This expanded new edition will help readers:
• build a loyal student base
• plan dynamic and engaging classes, including compelling digital yoga content
• optimize their personal practice
• become more financially stable
• maintain a marketing plan and develop a unique brand
• use social media effectively
• inspire even more students to embrace yoga
• teach yoga to inspire creative action in a troubled world
Thousands of yoga lovers take teacher training courses each year, hoping to share what they learn with others. But most training programs don’t equip graduates with the entrepreneurial skills and savvy they need to make a go of it. This indispensable and inspiring guide does, helping both new and established professionals maximize their impact as teachers and achieve their career goals.
AVAILABLE IN DECEMBER
Originally published in 2016, The Art and Business of Teaching Yoga immediately became the essential resource for those looking to start or maintain a successful career as a yoga instructor. Covering not only how to be a better teacher, the first edition also helped readers successfully navigate the ins and outs of small (or not-so-small) business ownership.
A few short years later, the landscape has changed drastically. The pandemic drove a surge of online (digital) yoga, which likely won’t change anytime soon. Teachers also face broad cultural shifts, social changes, and an evolving environmental crisis. To succeed they’ll need to know how to carve out a business and teach yoga skillfully in this new world.
This expanded new edition will help readers:
• build a loyal student base
• plan dynamic and engaging classes, including compelling digital yoga content
• optimize their personal practice
• become more financially stable
• maintain a marketing plan and develop a unique brand
• use social media effectively
• inspire even more students to embrace yoga
• teach yoga to inspire creative action in a troubled world
Thousands of yoga lovers take teacher training courses each year, hoping to share what they learn with others. But most training programs don’t equip graduates with the entrepreneurial skills and savvy they need to make a go of it. This indispensable and inspiring guide does, helping both new and established professionals maximize their impact as teachers and achieve their career goals.
AVAILABLE IN DECEMBER
Endorsements
“Both accurate and accessible, this is the book to read if you want to teach yoga in the modern world of business — and understand how business is yet another kind of yoga.”
— Dr. Douglas R. Brooks, professor of religion, University of Rochester
“Amy Ippoliti and Taro Smith have created a balanced approach to staying inspired and organized with incredible business savvy as a yoga teacher. . . . I highly recommend this book to all yoga teachers to help refine the modern path we are walking together!”
— Heather Peterson, CorePower Yoga National Program Lead for Teacher Training
— Dr. Douglas R. Brooks, professor of religion, University of Rochester
“Amy Ippoliti and Taro Smith have created a balanced approach to staying inspired and organized with incredible business savvy as a yoga teacher. . . . I highly recommend this book to all yoga teachers to help refine the modern path we are walking together!”
— Heather Peterson, CorePower Yoga National Program Lead for Teacher Training
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