Brenda Anderson is vice president for global business development for SmithBucklin, the world’s largest association management company. She also serves as CEO of the Society of Incentive and Travel Executives (SITE), a global society with members from eighty-two countries. She holds a master of liberal arts degree from the University of Chicago and has been named an honorable professor by Shanghai Normal University. Recently, Brenda became an associate with Quantum Ties Inc. (www.quantumties.com), a consulting company that operates in the Field every day for its clients. She lectures internationally and lives in Chicago.