A Recession-Proof Guide to Starting, Surviving & Thriving in Your Own Venture
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Product Details

  • Author: Trevor Blake
  • Product Code: 86667
  • ISBN: 978-1-60868-666-7
  • Pages: 296
  • 1 Paperback / softback
  • Size: 5.50 x 8.50


Everything You Need to Start and Succeed in Your Own Venture

Trevor Blake built three successful startups and sold them for more than $300 million. Now he’s written a complete instruction manual that covers everything the budding entrepreneur or existing business owner needs to know to build the career or business of their dreams.

Unlike the many theoretical guides out there, this is a practical handbook based on Blake’s wildly successful in-the-trenches experience. It incorporates leading-edge strategies that cover every aspect of running a business — including funding, developing systems, and marketing. Blake presents in-depth insight into managing effectively, maintaining cash flow, and adapting to the changing needs of customers in volatile economic times.

One of his most innovative contributions is an emphasis on cultivating the right mindset, and he tells you exactly how to do that. “The secret to success isn’t in the plan,” he writes. “It’s in the person holding it.” His proven methods will give you the confidence to take the entrepreneurial leap and turn your winning idea into an efficient, profitable company.


“This practical and wise guidebook will prove invaluable to anyone who wants to start their own business. And if there is a recession, Trevor Blake’s readers will have a special advantage!”
— Michael J. Gelb, author of The Art of Connection

“I wish I’d had this book when I started my own business twenty years ago! Trevor Blake walks you through every stage of the process of launching and running a viable business. He writes in an easy-to-understand style, avoids jargon, and has a track record of success in business. What more could you ask for?”
— Bruce Weinstein, PhD, The Ethics Guy®, author of Ethical Intelligence and The Good Ones

“Trevor Blake offers an excellent 30,000-foot view for the startup entrepreneur. Additionally, he offers important tips on managing our mental states to improve our odds of success.”
— Jonathan K. DeYoe, author of Mindful Money

“No startup entrepreneur should be without this specific approach to crafting success with a new business, product, or market venture.”
Midwest Book Review

“Given the current economic catastrophe brought about by the CoronaVirus pandemic with more people unemployed than with the early years of the Great Depression, Secrets to a Successful Startup is a timely and unreservedly recommended addition to community library collections and the personal reading lists of every unemployed adult with an idea for an entrepreneurial enterprise. Expertly written, impressively informative, and ultimately inspiring. . .”
Wisconsin Bookwatch