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New World Library Unshelved

New World Library Unshelved

Positive news and inspiring views from the New World Library community

Monday, October 10, 2011
"Why It's Smart to Be Ethical" by Marc Allen

When I first heard the title of the book Ethical Intelligence, my first thought was, “Yes, it’s smart to be ethical. That sums it up very neatly.” And then I read the subtitle: Five Principles for Untangling Your Toughest Problems at Work and Beyond, and I immediately wanted to publish this book and help spread its words far and wide.

The author of the book is Bruce Weinstein, PhD, a professional ethicist and the business ethics columnist for And for a book about ethics, it is surprisingly practical, filled with lots of difficult everyday problems and suggestions on how to face them.

The message of the book is a simple one, and Bruce expresses it clearly: The smartest way to build your career, or build a company, or live a fulfilled and happy life is to be ethical — to understand and live by the phrase, “Do unto others as you would have them do unto you.”

Sound ethics are good for us not just because they’re moral and admirable. They’re also good because they turn out to be powerful tools that can help us create what we want in life — which, for most of us, includes health, happiness, fulfillment, and a satisfying career and home life.

The five principles of Ethical Intelligence are extraordinarily simple. And in this brilliant book Bruce Weinstein expresses them in words a child could understand. He writes that ethics give us the key to solve every problem we may have in life:

How can we tell what the best solutions actually are? The answer lies in five simple principles:
        1. Do No Harm
        2. Make Things Better
        3. Respect Others
        4. Be Fair
        5. Be Loving

How much simpler could they be? Then he adds:

There are several things worth noting about these principles:
    • You know these principles already.
    • They’re the basis of both religious traditions and secular societies.
    • They’re tremendously difficult to live by.

Difficult, yes — and the greatest, most rewarding challenges we can take on in our journey through life. These five simple principles can guide us, always, every step of the way, at work and at home.

Marc Allen is a renowned author, composer, and speaker. On the day he turned thirty, Marc cofounded New World Library with Shakti Gawain, and as the company's president and publisher, he has guided it from a small start-up operation with no capital to become one of the leading publishers in its field. He has written numerous books, including The Greatest Secret of All, Visionary Business, The Millionaire Course, and The Type-Z Guide to Success. He has also recorded several albums of music, including Awakening, Breathe, and Solo Flight. He is a popular speaker and seminar leader based in the San Francisco Bay Area.


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