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New World Library Unshelved

New World Library Unshelved

Positive news and inspiring views from the New World Library community

Sunday, February 28, 2010
Changing People’s Lives for the Better

Welcome to New World Library’s new blog! We hope that you will find it fascinating, fun, and useful, and that it will prove as valuable to you as our books, audios, and videos have been to people all over the world.

Shakti Gawain and I first began publishing booklets and audiocassettes in 1977 in my little slum apartment in Oakland, California. The kitchen was the office. The building was so old there was an icebox built into the wall — that became our first file cabinet. I typeset our first books in the closet.

We started very slowly. Sales for our firsts year were a whopping $800. Our second year sales were $3,000 (don’t laugh — that’s 400% growth!). At the end of our second year, we published Shakti Gawain’s book Creative Visualization.

The entire company was Shakti and me, both working part-time. We didn’t have a marketing department. I don’t think we sent out one review copy. We just took the books to bookstores and then a few small distributors, and it started selling, by word of mouth.

In the eighties, we sold over 3 million copies in North America, and it was translated in 35 foreign editions as well. The book turned out to be in the forefront of a great spiritual and social movement that is sweeping the world.

In the nineties, our big bestseller was The Seven Spiritual Laws of Success by Deepak Chopra. That book, too, helped literally millions of people on their path to a better life.

And over the last decade, our biggest and best book has been The Power of Now by Eckhart Tolle. It has surpassed Creative Visualization in copies sold, and is having a powerful impact around the world. If you’re reading this, you probably know all about The Power of Now. It has helped literally millions of people to lighten their lives.

At New World Library, we continue to look for books, audios, videos, and online work that bring grace, ease, and lightness into our lives — to use a phrase from The Power of Now. Browse our website, look at our catalog, and you’ll see that we publish the work of a wide range of people who are each in their own way changing people’s lives, and the world as well — for the better.


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