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New World Library Unshelved

New World Library Unshelved

Positive news and inspiring views from the New World Library community

Wednesday, July 25, 2012
"What Is the Essence of What You Know?" by New World Library Publisher Marc Allen

I was recently asked this question:

You often say you try to give away the essence of what you know every time you speak, including in interviews like this. What is the essence of what you know?

When you get down to trying to express the essence of what you know, the words can sound odd, or way too simple and obvious, or puzzling or enigmatic, like Zen koans. And there are an infinite number of different ways to express it, of course.

A Zen master summed it up in one word: "This!"

That’s it. That’s all you need to know. If you get that, you’ve got it.

Alan Watts put it in a book title: "This is it!"

Another Zen teacher just held up his index finger.

One time when a large crowd had gathered to hear Buddha speak, he simply held up a flower, and looked at it in silence. One of his most beloved followers understood, and was enlightened in that moment.

Christ simply said, “Love one another.” That’s it. That’s all we need to do. Love is the answer; love is the key.

There are other ways to put it that involve understanding the essence of the process of creation — and putting it to use in your life:

Jesus put it so simply: “Ask and you shall receive. Seek and you shall find.”

Here‘s the essence of what I know: Prayer works. Creative visualization works. Positive thinking works. Strategic planning works. It all works — unless with our next thoughts we undermine our creative power with doubts and fears.

When we pray, we set in motion the ever-mysterious forces that create the answers to our prayers.

You have everything you need: a miraculous body, a phenomenal brain, and a vast and powerful subconscious mind. Now it’s just a matter of focusing your mind in the right direction.

There is an ever-mysterious process of creation; we can call it many things. We will never understand how the process works but we can consciously set it in motion. The tools we use are simply our dreams and imagination.

It’s all about love, of course. Love and serve yourself and others. That’s the key to happiness, fulfillment, and enlightenment.

Thoreau summed it up beautifully:

“There must be the generating force of love behind every effort destined to be successful.”

Marc Allen is a renowned author, composer, and speaker. On the day he turned thirty, Marc cofounded New World Library with Shakti Gawain, and as the company's president and publisher, he has guided it from a small start-up operation with no capital to become one of the leading publishers in its field. He has written numerous books, including The Greatest Secret of All, Visionary Business, The Millionaire Course, and The Type-Z Guide to Success. His new book, The Magical Path will be available in October 2012. He is a popular speaker and seminar leader based in the San Francisco Bay Area.


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